Mobiclip software video codec What is a video codec? A video codec is a software module that enables video compression or decompression of digital video. The word codec may be a combination of any of the following: 'Compressor-Decompressor', 'Coder-Decoder', or 'Compression/Decompression algorithm'. Codecs encode a stream or signal for transmission, storage, or encryption and decode it for viewing or editing. Original video source files are usually very big and therefore hard to store and to transfer. Video compression refers to reducing the quantity of data used to represent video images. Video codecs have become a part of everyday life. The signal from a TV satellite dish, the information on a DVD or video from the internet all have one thing in common: they all use compression techniques for data transfer. The basic principle is the same for all methods - the source stream is analyzed and filtered of all redundant and irrelevant information. The receiving end then decompresses the signal using the codec to display the data on the device screen. Audio and video call for customized methods of compression. Engineers and mathematicians have tried a number of solutions for tackling this problem. There is a complex balance between the video quality, the quantity of the data needed to represent it, also known as the bit rate, the complexity of the encoding and decoding algorithms, robustness to data losses and errors, ease of editing, random access, the state of the art of compression algorithm design, end-to-end delay, and a number of other factors. Mobiclip is a full software video codec. It does not require any hardware modification. Mobiclip is based on a proprietary patented algorithm. Mobiclip offers a very high compression ratio, 2 times better than MPEG-4 and 5% better than H.264 Baseline but requires significantly fewer CPU cycles to decode. Compared with other video codecs, Mobiclip has been developed on a completely different algorithm, based on lower CPU requirements to substantially extend the battery-life of mobile handsets and to reduce the cost of devices. For example, Mobiclip displays consume just half of the capacity of MPEG-4 files and an eighth of the battery-drain of the H.264 Baseline. As a further illustration, on a Nokia N73, Mobiclip can play around seven hours of high-quality video, compared with just one and a half hours using MPEG-4. Any video source file can be converted into Mobiclip format: AVI, ASF, DivX, MPEG, REAL, VOB, WMV. On mobile phones, Mobiclip is compatible with all open operating systems including Palm OS, Brew, Embedded Linux, Symbian, Windows Mobile. High Definition Mobiclip requires less CPU power than standard video codecs to display High Definition resolution, making it possible for low processor electronic devices to display High Definition. Moreover thanks to a high compression ratio and therefore a reduced file size, content can be streamed at lower bit-rate, thus making high Definition possible through the internet and 3G networks. Key performances: - 450 MHz for full screen D1 (720 x 480) display @25 fps - 700 MHz for full screen HD (1920 x 1080) display @25 fps Potential applications: TV, digital signage, ... What value does Mobiclip bring? Delivering on customer expectations: - High quality video: DVD-like quality – 25 fps, full screen - Extended battery-life: 7½ hours of video playback on a Nokia smartphone Taking up the new technical challenges: - Increasing rate of screen sizes which exceeds CPU capabilities: on mobile phones, Mobiclip is already VGA ready - Extending Battery-life of mobile devices: Mobiclip can play around 7h30 of high quality video on a Nokia smartphone Offering new business opportunities: - Mobile cinema - Mobile Video on demand - Video ringtones - Mobile advertisement - Low cost digital signage panels